- EQT and the Emirates GBR SailGP Team form a multi-year partnership spanning the global SailGP championship calendar through to 2030, featuring prominent branding on the team's F50 race boat and premium hospitality engagement
- SailGP is one of the world's fastest-growing sports championships, combining advanced technology with a relentless focus on performance, which closely aligns with EQT’s philosophy of continuous betterment
- As private markets become more accessible to individual investors, building brand awareness with audiences beyond EQT's traditional institutional base is becoming increasingly important – the Emirates GBR partnership aims to help advance this strategic priority
SailGP is a global racing championship featuring national teams competing in F50 catamarans at races across EMEA, the Americas and Asia Pacific. Since launching in 2018, SailGP is one of the fastest-growing sports championships globally with a 12x audience increase.
As part of the partnership with Emirates GBR, EQT becomes the team’s official private markets partner across all global SailGP championship events through 2030. The partnership includes prominent branding on the Emirates GBR F50 catamaran, alongside access to premium hospitality and stakeholder engagement opportunities.
The partnership coincides with EQT's refreshed global brand platform, 'Better Never Ends' – a philosophy of continuous improvement that mirrors Emirates GBR SailGP Team's relentless focus on precision and performance.
Peter Beske Nielsen, Head of Global Wealth Solutions, at EQT said: "We believe that an ever-larger share of value creation in the global economy is happening in private markets, and individual investors want access to that opportunity. As we continue to broaden EQT’s investor base, building brand awareness of our firm is a strategic priority. SailGP – also known as ‘F1 on water’ – offers a truly global platform that reaches audiences across our key markets. We are proud to partner with Emirates GBR, a team that shares EQT’s commitment to continuous improvement."
Steve Nutbeam, CMO at EQT said: “At EQT, we believe that better never ends. It's a mindset that shapes how we invest, how we build businesses, and how we continue to evolve as a firm. Emirates GBR shares that same mindset, making this a natural partnership as we continue to build the EQT brand and deepen our connection with audiences around the world."
Sir Ben Ainslie, CEO and Team Principal of the Emirates GBR SailGP Team, said: “We're delighted to welcome EQT to the Emirates GBR SailGP Team. At the heart of both our organisations is a drive to keep getting better through innovation, performance and teamwork. That reflects EQT's 'Better Never Ends' philosophy and perfectly captures what it takes to succeed in SailGP, where marginal gains, constant innovation and performing under pressure make all the difference. We're proud to partner with an organisation that shares that mindset, and we look forward to working together to create value both on and off the water as we compete on the global stage.”