Emirates GBR is proud to announce a three-year partnership with Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding. As part of the partnership, Jumeirah will also assume the role of the team’s Global Hotel Partner, with its signature Arabian hospitality becoming a feature at race events throughout the seasons.
With a deep connection to the sea through its oceanfront properties – from the iconic sail-shaped Jumeirah Burj Al Arab to Jumeirah Olhahali Island and the renowned sailing superyacht The Maltese Falcon – alongside a longstanding commitment to marine conservation and maritime heritage, the partnership draws on the natural synergy between Jumeirah and Emirates GBR. The collaboration will allow Jumeirah to curate distinctive and purposeful experiences around SailGP race weekends, while providing the brand with access to global audiences across its key markets.
SailGP is one of the fastest-growing sports and entertainment leagues in the world, spanning iconic destinations across five continents. The annual competition brings together high-performance racing and sustainability, with teams competing on the water in nature-powered F50 catamarans designed to reduce carbon footprints, promote inclusion and protect oceans. The 13 SailGP Teams are also competing off the water, in SailGP’s environmental and social-focused Impact League. A global-first in sport, the Impact League tracks and rewards teams not just for their performance on the water, but for their leadership and commitment to positive action off the water.
Operating at the intersection of elite performance and innovation, the Emirates Great Britain SailGP Team made history last season as the first ever team to complete the treble – winning the Season Championship, the Impact League and topping the season leaderboard on points. The Rolex SailGP Championship’s 2026 Season recently kicked off in Perth, Australia, and Emirates GBR continued its winning ways by claiming victory at the opening event. As back-to-back winners of SailGP’s Impact League, Emirates GBR, which is led by the most successful Olympic sailor of all time, Sir Ben Ainslie, has showcased its commitment to delivering positive impact both on and off the water.
Commenting on the announcement, Michael Grieve, Chief Brand Officer of Jumeirah, said: “The ocean has shaped our story from the brands inception, from the wave-shaped Jumeirah Beach Hotel to the iconic Jumeirah Burj Al Arab. The ocean has, and will continue to, inspire how the Jumeirah brand comes to life. Partnering with the Emirates GBR SailGP Team is a natural fit, bringing together a shared focus on excellence, performance and positive social and environmental impact.”
“At its heart, this partnership is a space where worlds meet – where sport, culture and people connect to celebrate competition at the highest form. SailGP is defined by innovation, precision and teamwork, qualities that mirror how we design experiences at Jumeirah. Through this partnership we look forward to deeper engagement with our global audience, grounded in the values of Arabian hospitality and a belief in a life well led.”
Sir Ben Ainslie, CEO of Emirates Great Britain SailGP Team, added of the partnership with Jumeirah: “We are delighted to welcome Jumeirah on board as a Global Partner. Not only is Jumeirah an iconic brand based in our home-from-home, the UAE, but it also echoes our shared commitment to protecting our oceans and striving for excellence. Winning at the highest level of SailGP demands constant innovation, precision, and outstanding teamwork, qualities that are deeply aligned with Jumeirah’s approach to delivering world-class experiences, both on and off the water.”
As Global Partner of Emirates GBR SailGP and Global Hotel Partner of Emirates GBR, Jumeirah will have a brand presence at the next SailGP race event – the ITM New Zealand Sail Grand Prix – which takes place in Auckland, New Zealand from 14-15 February 2026, as well as throughout the season.